Long post, this is basically a mini essay, but curious to hear your thoughts on it.
Something I've found concerning in the last decade is how fewer and fewer people, especially among younger generations will discover new music through sheer love of music. They basically only listen to new music, and by that I mean new-to-them, if they're forced to.
In the late '90s and early 00s, when Napster and later Limewire came out, I would spend hours on the computer just clicking through stuff, giving the family computer viruses, stumbling upon NSFW audio files, and occasionally: Something great that I'd never heard before. When MySpace came out, it was an endless rabbit hole of new bands. I would listen to their music players, which often just contained short samples of tracks on repeat, and then I would click through their friends' lists and find new bands. I'd open up Wikipedia and sort "heavy metal bands by country" and go through them alphabetically, hunting down their MySpaces. I would swing by the CD store every chance I got, and would sometimes buy new CDs just because it seemed cool.
The next day at school, my friends and I would trade bands. We'd write down the names of the best bands we discovered through any of the aforementioned means and exchange them.
To this day, I will just kick back and listen to music for hours instead of watching movies, playing video games, and all these other things people seem to do in their free time for entertainment now.
Everyone I went to highschool with did this. My parents did this back in the tape days. Gen-X definitely did this, boomers did it, etc.
Seemingly nobody, unless they are a self-professed "music lover" across age ranges now, does this: Just listens to music for the sake of pure enjoyment.
Instead, what we're seeing is that other entertainment mediums are serving as kingmaker; the filter for who gets heard and who doesn't. It seems to be now, that having your music placed in a trailer, video game, TV show, or film, is serving as a subconscious signal to average people that it is worthwhile, and music which isn't in these things probably sucks. I would point to the examples of Crazy Lixx and Wig Wam. Both Rock bands from Scandinavia had been around 20 years before finding global success. It took the Friday The 13th Game and the HBO show "Peacemaker", respectively, for these bands (particularly Wig Wam) to go from getting dropped by their agent due to "lack of interest in the band" the day before, to playing on National TV the next.
But if you were a dedicated rock fan beforehand, you definitely knew who they were — but it took a mediocre video game and corny TV show on HBO for anyone outside of a dedicated subculture to care. Basically, bands need to become a meme now or have the career Survivor had in the '80s to get noticed, rather than putting out good music, touring, and getting noticed on the merit of simply writing good music. Not quite 20 years ago, when my friends and I were telling everyone about this crazy band from the UK called "Dragonforce", we saw the beginnings of this when the band went from niche to meme because they were the final boss song in Guitar Hero III. After the Guitar Hero craze died off, Dragonforce's music got better, but they wound up demoted to playing the club circuit on a shoestring budget and probably will the rest of their careers.
The only other way anyone will listen to a new band, is if their friend has the aux cable and puts it on while driving. None of the rock music stations I'm aware of in North America have ever played ANY of the myriad of great metal and rock music that has come out, especially out of Europe, in the last 20 years, but Ozzy and Metallica still dominate.
This isn't just a problem with rock music, it poses a big problem for composers.
If you put out a video game remix or TV show theme cover, it is guaranteed to get at least a triple-digit amount of plays on YouTube, even if it's mediocre. You can get hundreds of subscribers out of it, but your original works will only be listened to mostly by other composers.
They don't really like your music, they like how it reminds them of that movie or game they enjoyed.
Would anyone have given the Skyrim Theme or Jeremy Soule the time of day today were it composed just for the sake of it? Would anyone today care about John Williams' music if they didn't already love Star Wars films?
30 years ago, Yanni became a world-renowned composer because people loved his music and his unique, historic concert locations. His music didn't come from a film and it wasn't a meme. People tuned in to PBS to watch is concert at the Acropolis to hear his music there. 40 years ago, in Los Angeles, people would go out every weekend to the Roxy and The Rainbow specifically to hear new bands, and that's how Motley Crue and GnR got record deals. Later, people would buy their records just to kick back and soak that music in.
Today, such people like that are in a clear minority. Where I think this bodes ill for the future of new composers, is that if you are a composer, people will only pay attention to what you're doing if you are already scoring games and films they know. Otherwise, you're probably going in the dust bin.
It will be very hard, under this paradigm, for composers to build any listener base at all without having "scoring credits" to boast beforehand, and they will struggle to get a gig, because nobody will listen to them. It creates a vicious cycle; a trap. There will be exceptions, but they are just that.
It seems like most people are no longer genuine "music lovers", and rather that to most, music is just a companion product to some other entertainment product that they are nostalgic for; video games have been credited with "saving the symphony orchestra", and I think that indicates a culture in decline.